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| http://www.foodreporter.fr/dish/index/id/256099 |
From
outside, this fast food doesn't look very attractive. Actually even inside, it
doesn't. The first time I get in to a Chipotle it was with my boyfriend who
just like me, only heard about it as being a great place to eat taco and
burritos. So we we're standing in front of the menu board and it didn't really
get our interest so we just walked back and found another restaurant to have
diner... What a mistake!!!! Chipotle is certainly one of my favorite places to
eat now in the United States: tasty, affordable, and ecofriendly! I really need
to say thank you to my two friends who brought me there for the first time.
Chipotle is
not just a place to eat; it is a place to experience great service and great
food in a singular atmosphere. What strikes me the first time I get in this restaurant
was the very simple design of the place. You don’t really expect such an
atmosphere in a fast food, but you end by loving it! Nothing is superficial, so
you can feel that the very purpose of the restaurant is to focus on food and
people, nothing else.
When
standing in line, you see and smell all the different ingredients that will
compose your meal. From brown rice with cilantro to grilled veggie, you faced
an amazing choice of fresh ingredients! What I liked is to add all the
ingredients that I want with no restriction, except for the guacamole (homemade
and delicious). At the end my burritos is so huge that I can only eat the half!!
The food is great, but the service too. The employees are super friendly and
careful. They let you the time to choose what you want, taking to answer
questions. Quite different from the service I experienced each time I had to
eat at Moe's for instance...
Chipotle
makes great food but also great actions. That’s what I like the most beside my
burritos obviously! While you eat you know that you are in an environment
conscious restaurant. The question is not only profit here; the question is how
to create profit for the company and for the community. Each restaurant is
designed in order to minimize its impact on the environment, but it also is
involved in charity events, sport events or events for kids.
To finish, I
think using “fast food” for Chipotle restaurant is a mistake, becauset his
company really promotes the value of the "slow food" trend. That’s a
good thing this new generation of restaurants were born in the US. It paves the way to sustainable methods in
this country and for the world.
